Sunday, October 12, 2008
I WISH I COULD USE WEASEL WORD
I wish I could learn it all. We were taught once in reading class about 'weasel word'. What is it, somebody would ask me. Alright, weasel words are words that commonly used in advertising, and it actually embellish or exaggerate what the product could do. For example, a facial scrub may be depicted as 'can make you younger' although the fact is, the product is not god (In fact, God cannot make a person younger literally)
I hope the term of 'best effort' could be eliminated. I think the term is so popular many telecommunication company make use of it. For me, best effort means "we try for it, but surely we could not achieve it". Then, no wonder 1 Mb per second doesn't feel like 1 Mb per second. (If not, then why couldn't we download a 5Mb song in only 5 seconds?) Those who can check their internet speed, they would find that the acquired speed is far less than the promised speed. So guys, make your effort in improving your service, not only your advertising.